You’re going to work for a

living SOME where, right?

Recommended: Print & pass to a business hopeful attending or considering college

     So you’ve earned a PhD, an MBA, LLB, MD, MS, MA, and all kinds of bachelor and associate degrees. You are Mr. or Mrs. (maybe “Dr.” ?) Joe (Josephine?) College, in the flesh. And the academic credentials got you a decent job. Now what? Do you seriously believe your 4.0 grade average means you’ve got what it takes to thrive … even survive?

     After your punishing (and expensive!) labs, coursework, exams, thesis papers and consulting with so-called “Academic Advisors,” if you have learned anything less than HOW to put ALL of the following to work, you’re in big-time trouble, and college put you there.

     Can you honestly say you have learned how to practice (and hopefully excel at) ALL of these attributes?:

• Making Decisions
• Managing Stress
• Managing Time
• Managing Customers
• Communicating Clearly
• Being a Leader
• SELLING
• Delegating
• Innovating
• Being a Team Player
• Listening and Giving Feedback
• Organizing
• Empathizing
• Respecting Others
• Being Genuine, Honest and Transparent
• Valuing Experience
• Accepting Criticism
• Setting and Pursuing Goals
• Being Accountable and Cultivating Trust
• Avoiding Political and Psychological “Games”

     Give or take perhaps a couple of the above items, these are the attributes that add up to being effective in business or professional practice (ANY business or professional practice) and without which, your road to success will be a long one indeed, especially if you aspire to a forward-moving or productive management position.

     Good leaders do all of these things well. So do good salespeople. All good leaders are also, not incidentally, good salespeople [SEE TOMORROW’S POST ON THIS SUBJECT!]  

     What’s sad about all this is that institutions of higher learning (other than a very small handful that do in fact address a number of these subjects as part of academic platforms on, for example, nursing and entrepreneurship and some behavioral sciences like human development) not only scoot around these issues; they outright reject them.

     Colleges and universities (again with rare exception) fail to value reality. They are invested in fantasizing on the past which will never come again, or the future which hasn’t yet arrived, and may never. They refuse to acknowledge their hands in front of their faces.

     So YOU end up losing out to an arcane system of learning that fails to deal with preparing students for life in the real world. It’s true.

How do I know? I’ve worked extensively in creative roles with Fortune 500 companies, as a consultant with entrepreneurial businesses and professional practices, as a management trainer for over 20,000 business and healthcare executives, and as “Professor of the Year” at a major university and two colleges. I’ve been in the thick of it.

     You DO have a way out. There IS hope. You need to first accept that you’ve been taught subject matter, not real life applications, not how to succeed. Second, you must commit to yourself to learn as much as you possibly can about yourself as possible.

The more you know about what makes you “tick,”

the more skilled and successful a leader you will be.

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