The final subject of this, the world’s first BIZ ALPHABET Series of blog posts! (Check out “A” – “Y”)

“Z”…ZEST

You really have 20 seconds!

A back alley. The front seat of your truck. A corner of your garage. Your kitchen counter, A fancy reception room or hotel lobby. A sunroom, chicken farm, TV room, airplane hanger, cornfield, Grand Central Station, a website, or the excavated mud puddle of a construction project

. . . How it looks and how it feels must be appropriate to your business or profession and represent the image you seek to project. You already know that, right? But do you remember to stay on top of it? And did you know that whatever your waiting area may be, it gets “scoped out” in 10 seconds!

YOU get scoped out in the next 10.

There you are: 20 seconds to make it or break it.

Much is said about the first ten seconds of a sales encounter with someone, or group, but little is made note of about the surroundings, environment, and setting of the place where those first interpersonal seconds actually come across, or have the stage be set.

The set and setting of the place people wait is critical to creating a mood of receptivity in the minds of those who wait for you –even if it[‘s for less than one minute. If the place is a mess, so are you, and so are the products and services and ideas you have to offer (in the mind and eyes of the beholder).

If everything is neat and clean and organized, so will what you have to offer be pre-judged to be that way.

It can’t be emphasized enough that regular ongoing (preferably daily, even hourly in some high-traffic areas) taking of inventory will make a big difference in how people assess you and your business . . . to the extent it can give you a positive and competitive edge in that first ten seconds of personal interaction.

Consider the last 5-6 business locations you visited (including doctors’ offices), and what do you come up with?

What, in your waiting area, needs tending to —ongoing maintenance? Start with torn and ragged old magazines and newspapers (trash them!), and dead bugs in overhead lighting units (especially bad if you’re a dentist, massage therapist, chiropractor, OB/GYN, or shrink!).

Dead leaves on plants? (Plastic plants are just as unacceptable; no matter how great they look, they communicate phoniness and lack of reality.) Dirty carpets? (How hard is that? It’s called a vacuum.) Dusty countertops, outdated calendar pages, inaccurate clock time?

Here’s the biggy: KILL YOUR TV and radio if:

A) They are staticky

B) They are tuned to mainstream media networks (it’s not about what you or your receptionist think people want to watch; it’s about the mood you want to create)

C) They are tuned to news channels or channels that offer regular news updates (blood and gore and tragedy are not particularly great graphics or content to be filling people’s heads with while they wait for you, or eat a meal, or are medically stressed)

Put the radios on elevator music. The more relaxed visitors are while they wait for you, the more receptive and less-stressed they’ll be when you step into the spotlight 

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

T.E.A.M.

Together Everyone Achieves More

–World Renown Olympic Gymnast Coach Bela Karoli

Q. Why invest money, time, and energy in leadership and teamwork training now, in this sucky economy, when everyone knows that management and staff training programs are not bottom-line contributing factors?

A. A rudderless boat in calm seas can drift quietly and aimlessly along for long periods of time and remain relatively safe. The same boat in stormy seas hasn’t a chance. Today’s global economy is anchored in stormy seas.

It takes leadership and teamwork to keep your vessel — even with a rudder– upright enough to conquer raging tides and currents. Without leadership, there can be no teamwork. Without teamwork, there can be no leadership. Training provides the opportunity to strengthen both essential traits.

Oh, and though it may be no more discernible than the many intangible factors that contribute to sales and profits, training does in fact, by the way, add significantly to the bottom line. Look at the businesses that have fallen victim to the economy and you’ll find organizations that discontinued or discounted training or did too little too late. If you find any exception, I’d love to know about it.

Q. Why pay for training people in skills they should instinctively possess anyway?

A. Just because you hire or retain people with leadership and teamwork track-records from good economic times, is no insurance that they’ll evidence these roles when called upon in adverse circumstances. There are probably skills you once evidenced in earlier career situations that you no longer maintain either. It is not true that once a leader, always a leader.

Q. Who is to say what makes for effective leadership and team training?

A. We are. All of us who are involved. Owners and managers as well as staff. We all need refreshers and reminders and positive encouragement to resurrect and polish up the qualities and abilities and attitudes that are instinctively present in our personality and character make-ups. Plus…”No man is an island,” my Father used to say.

Q. Why do some say training must be ongoing?

A. Ongoing efforts serve to refresh, remind, invigorate, teach, and put things in proper and positive perspective. One-night stands do not a marriage make. Remember that the average adult today is reported to have a less than 12-minute attention span. The values of training without follow-up and continuing efforts will dissolve away over a few weeks, days in many cases. We humans need booster shots. And frequent short sessions are more productive than infrequent long ones. Follow up a weekend retreat with some short weekly meetings and reminder efforts.

There are plenty of studies confirming that leadership and teamwork training produce increased productivity and that increased productivity produces increased profits. Training must be viewed as an investment in maintaining a competitive edge. No training is an investment in the status quo. Corporate Entrepreneurship Training is an investment in thinking and doing that’s smarter, quicker, more profitable, more productive, and more fun!

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Hal@Businessworks.US    931.854.0474