Your Role in History as an Entrepreneur 

TWITTER FEED FROM SYRIA

Adapted from the book 30 DAYS TO THE NEW ECONOMY

written and published by Peggy Salvatore

Remember the Arab Spring? What was that, anyway?   People protesting for freedom, I think. People

    throwing off the shackles of oppression —
as portrayed by the press. That was the official meme.

Like King George issuing an edict to America’s colonies, the official meme was received with a jaundiced eye by the people in the middle of the action and their Internet friends around the globe.

Let’s face it. People are playing video games with other people all around the world, all the time. And global business ties keep everyone in close proximity to every-one else via Skype or a short jet hop.

Like never before in the history of the world, people get to know each other (or at least a little ABOUT each other). And it gets harder each day for an official story to go unchallenged. So it was with the Arab Spring.

As tumult rocked the Middle East, video gamers texted each other across and between continents. They started Twitter feeds. People talked about what was going on.

This dynamic affects business. At the same time as global corporations are capable of spreading influence instantaneously, so is the small on- line entrepreneur. If knowledge is power, power is no longer hierarchi- cal. Power is flat. It is matrixed. It favors the nimble.

Global corporations may be SEO and Google search engine masters. But today’s Internet entrepreneur has a real shot at reaching customers in her/his space using various networking opportunities in his/her field — darting around, past, over and under the global giants.

The average Internet Joe can connect with other Internet Joe’s and Jane’s in small to medium sized businesses and make an excellent living working for individuals who need his expertise.

Like the video game friends texting real-time human concern during the Arab Spring, personal networks have a flexibility and humanity that allow them to reach people on a level that the major players cannot.

The Internet offers small service and product providers the same, if not better, opportunities for personal service and connection to many poten- tial customers around the world as those exercised by huge multi-national corporations.

Customers benefit from low cost, high quality and personal service using Internet Joe businesses operating in the new economy.

This democratization of knowledge and power has leveled the business playing field. It has also leveled the political playing field which is, if not the same thing, something very highly related and correlated.

Just as politics attempts to control who gets what, and who decides, the proliferation of information puts control into the hands of the aver- age Internet Joe. He is the customer and the provider as the flattened power matrix envelopes everyone with an Internet connection.

From this vantage point, new products and services are being develop-  ed in a way that is not just close to the customer, but are being develop- ed in conjunction WITH the customer!

And with Internet Joe now everywhere, all the time, the New Economy transcends borders, nations and politics.

C’mon back MONDAY 9/14 for Day 5 to find out
how this impacts commerce.

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 26 days to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

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For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS  or visit ow.ly/RysnP for the E-book
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Hal@Businessworks.US    Peggy@Businessworks.US

Open  Minds  Open  Doors

Thank you for your visit and make today a GREAT day for someone!

“Consumers are statistics.

  Customers are PEOPLE.”

–Stanley Marcus, Chairman Emeritus, Neiman-Marcus 

     In case somewhere between the thin divider line between 2009 and 2010, you might have lost sight of what’s important and instrumental to boosting business in these bleak economic times, I give you (Ta-ta-ta—-ta-ta!) the CUSTOMER!

     Former Ford Truck Operations Gen. Mgr. E.P.Williams is quoted in Tom Peters and Nancy Austin’s book, A Passion for Excellence, as saying:

We must always think the customer is in the middle of the thrust of what we’re trying to do.”

     Does that apply to small business too? Absolutely! Does it matter what kind of business you have or how old or new it is? Absolutely not!

     The challenge then is not in thinking, “How do we make more money?” It is in thinking (and acting on) “How do we get and keep more customers?” OR “How can we do a better job of providing the products and services that will attract more new customers and more return customers?”

     We already know that people buy benefits, not features. We already know that people buy products and services because of an emotionally-triggered buying motive (not a logical, rational, unemotional one!). We already know that every behavior (including buying motives) is a choice.

     And we already know if you’re reading this, you probably own or operate your own business or manage one, or part of one and/or that you’re an entrepreneur … so LEADERSHIP is also important to you.

     If you could lead the business or part of business that you’re responsible for into an ongoing, daily pattern of catering to customers and prospects with innovative new and value-added products and services that provide genuine benefits, wouldn’t that be a great beginning?

     If you could do that, you need only find a great writer/marketer (not just a marketing writer, mind you; there’s a big difference!) who has a proven track-record for triggering emotional buying motives and helping to attract the kinds of new and repeat customers you want. 

     Well, here’s the good news: You CAN do all that. It’s easier than you think. It means not accepting that the economy is a hovering doom. It means having the courage to cast off the past and the constraints that mindless politicians continue to force on small business.

     It means taking the road less traveled. This is not just empty talk, or hype. This is reality.

     If you’re serious about your customers, listen to them … and lighten up. Then watch what happens.  

More on 2010 “LEADERSHIP”? Come visit me and comment on my Guest Blog post at TBD Consulting’s Jonena Relth’s site http://bit.ly/XhN1h

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