Aug 23 2009

CATERING TO CRANKY CUSTOMERS

A Propensity for Cantankerosity

                                                                                                              

     Not only have hard economic times  wrought hard times for business, they’ve also turned a lot of previously pleasant customers into snot-nosed, demanding, arrogant, cranky brats! In their worrisome preoccupation with getting the most value for their dollar, many customers have become much more demanding and unreasonable.

     The bad, low-trust reputations  of big-business bankers and automakers —underscored by the sea of incompetency that’s home to government administrators and politicians who haven’t a shred of business experience or know-how— have trickled down to a point where beat-up consumers are distrusting even the small, local supermarket and neighborhood newsstand.

     The manager of an upscale hotel,  who is as honest and customer-attentive as anyone who’s ever walked, reports his Guests have been getting increased service and complaining more. Service demands on the hotel’s already high-performance-level staff have no direct bearing on  accommodations, amenities, or services.

  • One man created an uproar because he parked under a tree overnight and ended up with sap on his windshield. The staff spent an hour trying to clean off the sap, but their efforts weren’t sufficient or quick enough for the man’s liking. He left in a barrage of complaints and threats.
  • A visiting couple made a ruckus over not having enough to do because it rained so much during their stay. Their access to movie selections, spa, fully stocked library and fully-equipped game room, plus endless nearby attractions was apparently not sufficient.

     A local farmer  tells me people are taking thirteen ears of corn and paying for twelve.      

     A retailer  known for offering discounted merchandise, much of it with minimal markup has been besieged lately with customers looking to make price deals below his costs.

     Yes, there are many examples  of the new consumer pushiness, but the bottom line remains unchanged for business owners and managers:

     The Customer Is ALWAYS Right!

     Unless physical harm  is represented, or someone is clearly breaking the law (unfortunately, it’s not worth the phone call to sic the police on someone who’s stolen one ear of corn!), you and your people have to suck it up and cater to the cantankerous.

     Like it or not,  we have to accept that it’s all part of the change of life on this planet that’s surfaced with the bad global economy. There is really only one solution if you expect to stay in business today and tomorrow: “KILL ‘EM WITH KINDNESS!” 

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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