The Business of Healthcare

Reality is that doctors are no longer” just” examiners, diagnosticians, and healers. In fact, the way things have been going, odds are that something about the healthcare profession will be vastly different by the time we wake up tomorrow morning.

And today, doctors are routinely expected to be insurance experts; banking, investment and financial wizards; administrative hot-shots; marketing, patient relations and community relations gurus; human resource management directors; professional buyers; government compliance champions; shrinks (even if they’re not psychiatrists or psychologists); oh, yes, and family icons.

Does this all add up to patients not getting as much quality care and attention? Of course. How can ANY human being whose existence is devoted to providing professional healthcare be expected to give patients full attention with so many other commitments and expectations tugging at her or his stethoscope? There is a way. Read on.

Thankfully, doctors share many of the same hallmark characteristics as entrepreneurs — from managing diverse cases, juggling breakneck schedules, being able and willing to work long hours and turn on the proverbial dime (if FDR ever knew!), to being self-empowering, quick decision makers with fairly strong delegation skills…and commanding (commandeering?) egos.

     Both–doctors and entrepreneurs–are motivated by the desire for personal achievement and financial gain, as well as a deep sense of things spiritual. Both take reasonable risks. Hence the name I created many years ago: “Doctorpreneurs.”

The differences of course are equally important. Human (and animal) healing, relief, care, wellness, and hope are certainly not software, electronics, transportation…or beer, hot dogs, tobacco, and french fries!

Two telling characteristics common to savvy doctors and true-blooded entrepreneurs is that both will only take reasonable risks, and both are smart enough to recognize that:

A) They don’t know and don’t want to know everything outside their realm of expertise, nor do they want to sacrifice the time it takes to learn because it detracts from their specialized skills and interests, and

B) They need to find and surround themselves with people who are experts in their own fields because in the long run it’s easier and less expensive to pay professional fees than to waste time and energy learning by trial and error.

     These are not traits of government or corporate leaders.

In the end, they are the traits that will hold our embattled healthcare programs and services together in much the same fashion that entrepreneurs (ala Jobs and Gates) will be the true agents of change as captains of small business that will turn the economy’s tide to productivity, prosperity, and growth.

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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