30 MILLION STORIES.

Does that sound like

the stairway to heaven?

No, the other kind of 

stories, as in tell me a…

It’s been widely reported that there are an estimated 30 million small businesses in the United States. This number includes sole proprietorships (which the government refuses to acknowledge as small businesses, and which therefore account for a smaller small business total in Washington’s eyes, though interestingly, not out of IRS sight!).

Why should this matter to you?

There’s barely an entrepreneur alive who doesn’t know that new small businesses create virtually ALL of the new jobs in this country –and always have– and that job creation is the ONLY solution to reversing this still plummeting economy (which, all the great funeral service and State of the Union campaign-style oratory cannot cover up with political blankets).

Just look at skyrocketing gas prices,

unemployment, and boarded up storefronts 

for proof of the still plummeting economy.

Every business that’s alive and breathing today has avoided shutdown and rollover by owner, manager, and employee guts and gumption.

Discovering and pounding away at a unique product or service differential; consistently thinking and acting beyond creativity into the gravitational pull of innovative orbits; delivering value, integrity, and overkill customer service is what spells s~u~c~c~e~s~s!

This means, among other things, that your business has a story. With 29,999,999 other stories floating around out there (not counting government and corporate media dominance and control), your business story may seem small and insignificant. But it is not. Your small business story is that you are here . . . and how you got here, and where you’re going. And that story is real and valuable.

YOUR story needs to be told. Do it yourself, or get someone to do it for you, but don’t shovel it into obscurity. Part of your value on this planet is to inspire and motivate others by sharing what you’ve learned along the way. If you don’t believe this, you shouldn’t be wasting your time on this site. You need not be Bill Gates or Oprah before giving something back. Teach by telling your story.

In the process of growing your business, what is it that you’ve learned the hard way . . . what do you wish someone had clued you in on before the eve of destruction?

What would have made a difference for you to hear when the going got tough?

How hard is it for you to choose to reach out to others in your family, your company, your industry, your community, and share some of your ups and downs in a way that might help someone else? Have you offered to teach a local high school or college or adult education course? How about initiating a business round-table group or discussion series at your church or community center?

(Practicing such enlightened self-interest, by the way, can only enhance your own business reputation in the process.)

Have you called a local school (or trade or professional show program director) and asked if you could arrange a guest talk, or guest lecture, or guest workshop, or seminar participation? (Some of the world’s best employees are also recruited at such sessions.)

What’s holding up your call? Are you thinking you have nothing important to say? If you are where you are, you have important things to say about the process that got you there. OR that didn’t get you there — What are some NO-NO’s you’ve learned? People DO want to know these things. You did yourself at one time. Remember?

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Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone! 

Are You Marketing to

Your “Inner Circle”?

     Besides your mother, there is no bigger fan support base for your business than the market that constitutes your “internal” (or “inner circle” of) customers. Perhaps you never thought of them as a market.

     Perhaps you never thought about who, exactly, makes up this hot prospect / top customer group. Here are some quick thoughts you might want to consider:

     Without exception, the best source of business is existing and past business. Most small business owners and managers realize this, if not overtly, then at least instinctively, and do a pretty decent job of catering to these special people.

     The second best source of business is your “inner circle,” your “internal customer market.” This is comprised first and foremost of your own employees and staff. And many owners and managers also recognize the potential attached to this segment of the internal customer market with things like employee discounts.

(As an interesting side note: In Ben & Jerry’s growth years, every employee was required by job description to take home 7 free pints of ice cream every week, which they of course served to friends and family and gave to neighbors, which became a seeding process to help create a “big buzz”! ), but . . .

     How many small businesses take the next step outside this innermost support ring? When did you last, for example, make special effort to gain customers from your vendor/supplier ranks?

     Think about the fact that at least part of the success of every vendor and supplier to your business (from manufacturing and office supplies, to specialized and not-so-specialized services) is dependent on your business’s continued success.

     Marketing? Ha! It doesn’t even cost anything to hand-deliver or email these people special announcements of special product or service deal considerations. The stronger your alliances with your vendors and suppliers, the more they’ll act as your UNcommissioned, UNpaid sales force as they make their rounds calling on other businesses. It’s like networking the networkers.

     Have you made efforts to similarly (perhaps more quietly) market your wares or services to outside visitors –including sales reps– who call on you in person or by phone? What about other businesses on your block, in your building, neighborhood, community, state or region?

     Internet social networks are not the only avenues for capturing customers from among those who already know of your existence and who may share some common ground. Put on your thinking cap, and keep open-minded. 

     And what have you done for or with the mass or industrial or professional media lately? Not only might those people be prospects for you, they have the ability to influence many others … So do you!

VISIT # # #  Hal’s Guest Blog Posts… 

GOT A SICK WEBSITE?> @http://bit.ly/6iYe6g 

WHAT’S YOUR T-SHIRT SAY?> http://bit.ly/7K0s4a

 LEADERSHIP SEARCH?> 12/30 @http://bit.ly/XhN1h

 DOES NO BEAT MAYBE?> 1/6 @http://bit.ly/74qlG5

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