Buyers “A Sea of Skepticism”

     TRUST is what reversing this economy is all about. And we can’t wing it with lip service. Consumers are a sea of skepticism. In fact, by just telling customers and prospects to “Trust Us” we are setting a failure tablecloth out for the picnic!

     We’ve got to earn and demonstrate trust to make it move from low to high by investing time, energy, and dedication to proving the value of the products and services we represent. We need to do this with consistent performance. We need to do this instead of pushing unit and commodity sales.

     One of my all-time great sales motivational heroes, Zig Ziglar, teaches adherence to the acronym T.R.U.S.T:

T~~THINK

R~~RELATE

U~~UNCOVER NEEDS

S~~SELL SOLUTIONS

T~~TAKE ACTION

     You’ll find this and more, by the way, in past SUCCESS magazine stories and Zig Ziglar’s sales-inspiring newsletters as well as new and time-tested thinking from Zig’s son Tom on Twitter, even in recent posts here like: FEARLESS SELLING

     Anyway, one SUCCESS article’s lead-in quote is from Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Sales.

     Gitomer says, “Today’s salespeople better be question-based, value-driven, customer-focused, and be able to prove their product rather than try to sell it. Proof,” he says, “comes from testimonials, not sales presentations.” 

Or, if I could put a little phrase-twist to work:

The proof is in the pudding,

not in the words on the package.  

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Hal@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

“Failure is an event,

not a person.

Yesterday ended last night, and

today is your brand new day.”

– World renown motivational sales guru ZIG ZIGLAR

(And special thanks to Zig’s son Tom)

Because you run your own business, you subject yourself to a steady diet of challenges.  When you’re faced with challenges, your mind automatically shifts to having expectations.  Expectations breed disappointment. 

Let me say that again:

Expectations breed disappointment! 

So here you are, steadily challenged, trying to see problems as opportunities, and trying not to have any of those nasty expectations.  Because you run your own business, you undoubtedly have plenty of reasons to take home angry feelings or feelings of failure. 

And since no one’s ever taught youto turn them off, or remind you that you’re CHOOSING them, sometimes you do swish (or clomp) your way into the entranceway of your home, loaded for bear!  But you know what?  Your spouse, your kids, your dog, the neighbor’s cat are not the growling, bloody-fanged enemy killers that batted you around all day.     

So, tune your brain to another station!  Tune in to easy-listening.  Take some deep breaths.  [See 4-step “Are You Breathing?” feature under Magazine Articles tab above.]  Remember that Failure is an EVENT, as Zig Ziglar says, not a person.  Not you.  You may have experienced a failing set of circumstances, but YOU are not a failure!

Then Zig reminds us that “Yesterday ended last night!”  Whoa, there!  Think on that one for 7 seconds!  Is he talking about literal day and night?  No, but maybe.  Is his point that staying mentally and emotionally attached to past events, in time that is past, makes for an unhealthy present, which can practically foreclose your future?  That’s certainly part of the message.  

If it’s true (and it IS true) that even a single day wasted this way wastes others, then the message should be loud and clear that we must make every effort possible as much of every day as possible to keep our minds focused on what is happening in every passing present moment. 

Make the choice to pack away all the junk that happened on a bad day at work, and leave it at work, so that it is there ready for you to succeed with it when you return on your next brand new day.  Then make it a brand new day at home tonight too! 

Make it your Rule to never choose to go to bed feeling angry or defeated.  Yes, you DO have a choice about this.  Anger and feelings of failure are behaviors.  You choose your behavior.  You can just as easily choose to not be angry and choose to not feel like a failure.  If you think it’s not easy, it’s because you’re choosing for it to be not easy.  THAT is a choice too.  Choose to make it easy.   

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